They are used in a variety of applications such as decorative cosmetics and personal care products, or as colorant for different pharmaceuticals worldwide. KRONOS grades boost opacity and brightness in combination with a prolonged shelf life providing unique benefits to various cosmetic and pharmaceutical formulations by protecting their active substances from decomposition by light.  For pharmaceuticals, KRONOS TiO₂ provides a very important additional function—allowing patients to distinguish between medications based on color or color marking of the products made possible by TiO₂.